Green Protein wanted to drive brand visibility and awareness through social media by leveraging its presence on Shark Tank India Season 1

We implemented a multi-faceted approach as a way to connect Green Protein with new audiences and build a stronger relationship with their existing customer base.

• Created interactive content & stories, engaging the audience leaving them curious about the product that is on their way to Shark Tank India.
• Adopted short form content creating awareness about Pea Protein as one of their USP categories.
• Click- bait focussed reels, media promotion edited with candid expression & reactions of the judges to the product.
• We also added relevant call to action to each piece of content to ensure a direct conversion approach.

We delivered one of the most successful campaigns for the brand since its inception!