Activation for #LashDay like never before!

Create buzz around Lash Day through one-of-a-kind concepts and position the newly launched Maybelline Mascaras as game changers in the beauty space

We conceptualised an end-to-end influencers engagement activation to celebrate the Game Changer Maybelline Mascaras on Lash Day.

• Conceptualising an activation campaign called #MNYLashDay through creative strategies such on ground participation & tech integration.
• Positioning each Mascara as a Game Changer in your routine, and building buzz and excitement through creative execution.
• Creation of AI filters that were used by influencers & Key Opinion Leaders in the beauty industry.
• Successfully enabling our ideas to come to life and creating an unforgettable event for all stakeholders.

Transformed a concept to reality, and brought forth the Maybelline Mascaras as Game Changers and increased product market share by 32% in India